In this campaign, the team at Baron & Baron explored and questioned traditional definitions of manhood, uncovering new perspectives through the voices of diverse talent. Launching with a hero film framed around responses to the prompt “what makes a man?”, the Reset was an ode to transformation and was inspired (via pandemic habits) by clothing that flexed between indoor and outdoor, between functional comfort and formal elegance.

Role: Phase 1 creative development.  Visual research, concept

Team:

Client – Zegna
Photographer / director – Anne Marieke Van Drimmelen
Stylist – Julie Ragolia
Talent  – Maggie Joy Maurer, Ingo Sliwinski, Yura Nakano
Hair Stylist – Massimo Gamba
MUA – Giulio Panciera
Set Design – Andrea Cellerino
Production – Amazed Productions
Baron & Baron
Fabien Baron
CD – Margot Populaire
AD – Jeremy Kaye
Production – Sara Saul