Hi, I’m a creative director based in New York City.
A deeply curious, human-centered practice sees my work integrating and exploring defining shifts and patterns within culture. I’m interested in telling stories reflective of our diverse experiences, pushing the needle, subtly or overtly, and elevating the everyday.
My toolkit spans creative and image direction, brand strategy and organizational leadership in beauty, fragrance and skincare, specifically within the D2C and B2C space.
With over 10 years of experience, I have a varied background in agency and in-house organizations that allows me to flex between strategic thinking, cross-functional collaboration, concept and execution — enabling a successful, results-driven balance between creativity and business goals.
Working across multi-touchpoint, 360 campaigns, I lead the end-to-end creative development of compelling visual narratives and large scale omni-channel output. From concept to execution, my mission is to integrate cultural relevance and expansive perspectives into each intervention, ensuring high-impact creative assets across film, photo, digital, social, and retail.
Clients have included: Baron & Baron, STUDS, Gentle Storm, Free Lance Paris, Thinx, Nike, Refinery29, VICE, Louis Vuitton, Levis, MailChimp, Kering Group, YouTube Music, Samsung, Verizon, Amazon, Mars & UMG.
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Currently: Associate Creative Director @ Glossier
Creative Consultant @ Gentle Storm Paris
Previously: Creative director (freelance),
Concept Lead & Content Strategy @ Buffy,
Creative Director, Branded Content @ VICE Media
Let’s work together!
︎ ︎ ︎
A deeply curious, human-centered practice sees my work integrating and exploring defining shifts and patterns within culture. I’m interested in telling stories reflective of our diverse experiences, pushing the needle, subtly or overtly, and elevating the everyday.
My toolkit spans creative and image direction, brand strategy and organizational leadership in beauty, fragrance and skincare, specifically within the D2C and B2C space.
With over 10 years of experience, I have a varied background in agency and in-house organizations that allows me to flex between strategic thinking, cross-functional collaboration, concept and execution — enabling a successful, results-driven balance between creativity and business goals.
Working across multi-touchpoint, 360 campaigns, I lead the end-to-end creative development of compelling visual narratives and large scale omni-channel output. From concept to execution, my mission is to integrate cultural relevance and expansive perspectives into each intervention, ensuring high-impact creative assets across film, photo, digital, social, and retail.
Clients have included: Baron & Baron, STUDS, Gentle Storm, Free Lance Paris, Thinx, Nike, Refinery29, VICE, Louis Vuitton, Levis, MailChimp, Kering Group, YouTube Music, Samsung, Verizon, Amazon, Mars & UMG.
---
Currently: Associate Creative Director @ Glossier
Creative Consultant @ Gentle Storm Paris
Previously: Creative director (freelance),
Concept Lead & Content Strategy @ Buffy,
Creative Director, Branded Content @ VICE Media
Let’s work together!
︎ ︎ ︎
