Hi, I’m a creative director based in New York City.
A deeply curious, human-centered practice sees my work integrating and exploring defining shifts and patterns within culture. I’m interested in telling stories reflective of our diverse experiences, pushing the needle, subtly or overtly, and elevating the everyday.
My toolkit spans creative and image direction, narrative storytelling, brand strategy, and organizational leadership — most recently in beauty, fragrance, skincare, and apparel across D2C and B2C, and previously in branded content across lifestyle and fashion.
With over 10 years across agency and in-house roles, I move fluidly between strategic thinking, cross-functional collaboration, and hands-on execution — balancing creative ambition with business results.
I lead end-to-end creative development for multi-touchpoint, omni-channel campaigns, partnering closely with art directors, designers, writers, and external creative partners to bring ideas to life. From concept to execution, I bring cultural relevance and a wide-ranging perspective to every project, delivering high-impact creative across film, photo, digital, experiential, and retail.
Clients have included: Something Special Studios, BULLY, Baron & Baron, STUDS, Gentle Storm, Free Lance Paris, Thinx, Nike, Refinery29, VICE: (Louis Vuitton, Levis, MailChimp, YouTube Music, Verizon, Amazon Fashion, & Mars).
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Currently: Creative Director @ VS & Co, (contract)
Previously: Associate Creative Director @ Glossier
Let’s work together!
︎ ︎ ︎
A deeply curious, human-centered practice sees my work integrating and exploring defining shifts and patterns within culture. I’m interested in telling stories reflective of our diverse experiences, pushing the needle, subtly or overtly, and elevating the everyday.
My toolkit spans creative and image direction, narrative storytelling, brand strategy, and organizational leadership — most recently in beauty, fragrance, skincare, and apparel across D2C and B2C, and previously in branded content across lifestyle and fashion.
With over 10 years across agency and in-house roles, I move fluidly between strategic thinking, cross-functional collaboration, and hands-on execution — balancing creative ambition with business results.
I lead end-to-end creative development for multi-touchpoint, omni-channel campaigns, partnering closely with art directors, designers, writers, and external creative partners to bring ideas to life. From concept to execution, I bring cultural relevance and a wide-ranging perspective to every project, delivering high-impact creative across film, photo, digital, experiential, and retail.
Clients have included: Something Special Studios, BULLY, Baron & Baron, STUDS, Gentle Storm, Free Lance Paris, Thinx, Nike, Refinery29, VICE: (Louis Vuitton, Levis, MailChimp, YouTube Music, Verizon, Amazon Fashion, & Mars).
---
Currently: Creative Director @ VS & Co, (contract)
Previously: Associate Creative Director @ Glossier
Let’s work together!
︎ ︎ ︎
