YOU LOOK GOOD

“You Look Good”, the Glossier way. For us, it goes beyond a shallow compliment – it’s also about self affirmation. It’s about being you, doing good, and inviting change for yourself and others, in ways both big, and small.
 
Role: Creative direction, creative strategy, scripting + film direction

Campaign Film

The anthem film underscores the inclusive ethos of You Look Good through intimate, quick-cut snippets of Glossier’s diverse ecosystem. An empowering chorus that celebrating identity and our individual life journeys. Our heroes are a source of endless inspiration, depicted as a rich and authentic mix of street-cast heroes; Glossier editors, friends, family, creatives and dreamers.

Campaign Stills

Cast:
Natalie Pavloski @nataliepavloski
Kadu Lennox @kadulennox
Djiby Kebe @djibykb
Akari Endo Gout @akariendogaut
Thasfia Chowdhury @thasfia
Ayelen @ddelame
Minami Gessel @minamigessel
Nana Eyeson @nanaeyeson
Ammal Hassan @notammal
Andrea Dalzell @theseatednurse
Quinton Mulvey @quintonmulvey
Gia Love @love.gia
Vanessa Stevens @Vanessa__stevens
Juan Camilo Diez @nevertrustacop
Cati Pishal @catipishal
Aaron Kurlander @aaronkurlander
Rose Grace @rosegraceeee
Takashi Yameda @takashiyamada0926
Birgitt Doss @birgitt_doss
Meetra Javed @meeetraaa
Vineeta @kumari_seshasai
Talisa Choi cooterpie
Sam Penn @sammpennn
Sarah Kunst @sarahkunst
Han XU @hanxu
Izzy May @izzymay16
Courtney Lavine @cocolavine

Team:
Photographer - Philip Daniel Ducasse
Video - Jeannie Sui Wonder
Editor - Dani Aphrodite
Makeup - Rose Grace

Glossier Creative
VP Creative - Marie Suter
Isioma Iyamah
Shelby Rodriguez
Elena Howes

Casting - Madeleine Marie Angus, In Search Of Agency, Josh Helman

Production - Aaron Kurlander