Streaming with Snickers
Created with MARS
Snickers wanted to reposition themselves as the hanger snack of choice among the convenience-oriented Millennial & Gen-Z audience.
![](https://freight.cargo.site/t/original/i/d691951e9d147600c50e013905f77a525dea0c57fdcca2564a19a34308950094/Screen-Shot-2018-09-11-at-2.37.49-PM-2466.png)
The Approach
Aligning snacking with binge-watching snackable VICE content, we developed the idea of using VICE playlists and custom pre-roll interstitials as a vehicle for promoting Snickers as a convenient re-fueler across all VICE channels.
The *unhinged* interstitials centered around a single protagonist navigating a bizarre set of hunger symptoms, speaking to the immersive nature of our custom playlists while hitting on key Snickers brand messaging.
The *unhinged* interstitials centered around a single protagonist navigating a bizarre set of hunger symptoms, speaking to the immersive nature of our custom playlists while hitting on key Snickers brand messaging.
Each was paired with each passion-centric playlist: top performing content in sports, gaming, and entertainment. Treating the spots as a binge watcher’s palate cleanser, we leaned into the zany kitsch typical of our VICELAND interstitials, keeping each surreal and dynamic to keep viewers energized.
Role: Creative concept, development, casting and art direction
Role: Creative concept, development, casting and art direction
![](https://freight.cargo.site/t/original/i/9241a50ec82c667d644f319b767a8fadad411297086058467dafc7a8e8dc86b3/SNICKERS_INTERSTITIALS_PAINTBYNUMBERS_THUMB04.jpg)
Mitzi gets carried away at the easel.
![](https://freight.cargo.site/t/original/i/8ce90fe29ff0ce6841245d0dd48b6d4d94478a6486101dc3ca64311c3b783e24/posterImage-2945.png)
Mitzi is asked tough questions about tools.
![](https://freight.cargo.site/t/original/i/5de6c841bea74c70b95842a453f026add593420fb6d3b0dcaacdfc3f49ad8d27/posterImage-2938.png)
Mitzi has trouble centering herself.