Glossier Lip Glaze Campaign (2025)
A Next-Generation Lip Oil
We partnered with the innovative global K-POP group, KATSEYE - the perfect pairing for Glaze’s indulgent, gelato-inspired texture, pastel hues and unique, next-generation formula. Sleek set design, clean lighting and shade-centric wardrobe styling all work together to encapsulate its playful, Y2K energy. A lip oil like no other, it feels as good on the lips as gelato tastes in the mouth.
Roles: Creative Director, on set art direction
We partnered with the innovative global K-POP group, KATSEYE - the perfect pairing for Glaze’s indulgent, gelato-inspired texture, pastel hues and unique, next-generation formula. Sleek set design, clean lighting and shade-centric wardrobe styling all work together to encapsulate its playful, Y2K energy. A lip oil like no other, it feels as good on the lips as gelato tastes in the mouth.
Roles: Creative Director, on set art direction
Campaign Film Concept
This campaign leans into flirty, future-facing kitsch, with playful graphics liberally applied.
KATSEYE star in a personality-driven set of films set in a surreal Lip Glaze-inspired world. A color and texture story, viewers are treated to delicious details throughout.
Hero :15 Edit with KATSEYE track “GNARLY”
:06 cutdown (1 of 6) featuring YOONCHAE
Campaign Images
Organic + Paid Social
K-POP album merch + Y2K inspired “cards”
In-Feed
![]()
![]()
K-POP album merch + Y2K inspired “cards”
In-Feed
Talent: KATSEYE: Manon, Lara, Megan, Daniela, Yoonchae, Sophia.
Team:
Crew – Hugo Comte (photo / director), Patience Harding (set + prop), Sergiy Barchuk (still life), Robby Corral (DP),
Edit - Wild Island Films
Creative - Marie Suter, Isioma Iyamah, Elena Howes, Brittany Wright, Madeleine Angus, Aaron Kurlander, Taylor Tindall.
Production - Connect the Dots
Crew – Hugo Comte (photo / director), Patience Harding (set + prop), Sergiy Barchuk (still life), Robby Corral (DP),
Edit - Wild Island Films
Creative - Marie Suter, Isioma Iyamah, Elena Howes, Brittany Wright, Madeleine Angus, Aaron Kurlander, Taylor Tindall.
Production - Connect the Dots