Glossier You Rêve & Doux 360 (2024)
Creative Strategy – Impressions of You, continued
A return to the world of Glossier You through two new scents; Rêve and Doux. Through campaign film and static, we introduce new impressions, spaces and ways of being – expanding the definition of you.
Roles: Creative Director, co-director
A return to the world of Glossier You through two new scents; Rêve and Doux. Through campaign film and static, we introduce new impressions, spaces and ways of being – expanding the definition of you.
Roles: Creative Director, co-director
DOUX
Notes: Top: Sweet Violet Heart: Palo Santo, Frankincense, Myrrh Base: Ambrox
DOUX is an elevated interplay between contrasts - harmonizing confidence and sophisticated elegance, the feminine with the masculine - in an environment where the raw meets the refined.
DOUX Definition: Soft
Impression: Poised tenacity
Notes: Top: Sweet Violet Heart: Palo Santo, Frankincense, Myrrh Base: Ambrox
DOUX is an elevated interplay between contrasts - harmonizing confidence and sophisticated elegance, the feminine with the masculine - in an environment where the raw meets the refined.
DOUX Definition: Soft
Impression: Poised tenacity
RÊVE
Notes: Top: Buttercream Heart: Plum Butter, Toasted Almond, Iris, Sandalwood Base: Ambrox
RÊVE is the essence of joy that comes from unassuming moments of connection and intimacy when the anticipation of the event eclipses the party itself. It’s a playful homage to the power of shared experiences.
RÊVE Definition: Dream
Impression: Captivating allure
Notes: Top: Buttercream Heart: Plum Butter, Toasted Almond, Iris, Sandalwood Base: Ambrox
RÊVE is the essence of joy that comes from unassuming moments of connection and intimacy when the anticipation of the event eclipses the party itself. It’s a playful homage to the power of shared experiences.
RÊVE Definition: Dream
Impression: Captivating allure
DOUX WORLD
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RÊVE WORLD
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Doux Campaign Stills
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Rêve Campaign Stills
Campaign Films
Each hero film showcases the Rêve and Doux worlds — a sensorial whirlwind of the impressions left by each scent — sweet hedonism and effortless grounding
Integrating learnings from previous social-first campaigns, dynamic cinematography, and lo-fi iPhone or GoPro capture will work together to keeping viewers immersed.
Integrating learnings from previous social-first campaigns, dynamic cinematography, and lo-fi iPhone or GoPro capture will work together to keeping viewers immersed.
Glossier You Doux
Our talent is featured solo in a meditative landscape — grounding, austere, and lush.
Glossier You Rêve
Two sisters chase the night, a sticky-sweet, magenta-hued fever dream.
Ancillary Content and Activations
The campaign comprised of an extensive social rollout, an experiential dinner, Times Square Atrium placement, street-level OOH takeovers, and influencer gifting – all alongside digital media inclusive of paid / performance assets on IG, TT, and YouTube.
OOH - NYC
Paid / Perfomance
AR Experience
Influencers were gifted a custom dual box set replete with Rêve and Doux bottles, merch and an AR experience that immersed viewers in a floating world of ingredients, complete with dedicated sound design.
Influencers were gifted a custom dual box set replete with Rêve and Doux bottles, merch and an AR experience that immersed viewers in a floating world of ingredients, complete with dedicated sound design.
TSQ Atrium
Talent:
Devon Lee Carlson @devonleecarlson
Sydney Lynn Carlson @sydneylynncarlson
Essence Taylor @_essencetaylor
Milano Nasu @milanonasu
Aliz Menyhert @alizzfromwonderland
Devon Lee Carlson @devonleecarlson
Sydney Lynn Carlson @sydneylynncarlson
Essence Taylor @_essencetaylor
Milano Nasu @milanonasu
Aliz Menyhert @alizzfromwonderland
Team:
Director - Mitch Ryan @mitchryan
DP - Sean Price Williams
Makeup - Janessa Pare @janessapare, Marcelo Gutierrez @marcelogutierrez
Hair - Evanie Frausto @evaniefrausto
Wardrobe Stylist - Jasmine Hassett @jasminehassett
Manicure - Naomi Yasuda @naominailsnyc, Natalie Pavloski @nataliepnails
Set Design - David de Quevedo @daviddequevedo, Mat Cullen @matcullen
Music - Taul Katz @__tool__
Video Edit - Wild Island Films @wildislandfilms
Glossier Creative
Isioma Iyamah @isioma.i
Marie Suter @marie_suter
Madeleine Marie Angus @madeleinemmarie
Josh Helman @josh_helman
Taylor Tindall @taylortindall
Paige Hanserd @mustarrrrd
Farah Markis @farahmarkis
Production
Cadence Films @cadencefilms
Serie Yoon @serienotsiri
Anna Blundell @annablundell
Aaron Kurlander @aaronkurlander
Lizzy Freedman @fizzzlyly
Director - Mitch Ryan @mitchryan
DP - Sean Price Williams
Makeup - Janessa Pare @janessapare, Marcelo Gutierrez @marcelogutierrez
Hair - Evanie Frausto @evaniefrausto
Wardrobe Stylist - Jasmine Hassett @jasminehassett
Manicure - Naomi Yasuda @naominailsnyc, Natalie Pavloski @nataliepnails
Set Design - David de Quevedo @daviddequevedo, Mat Cullen @matcullen
Music - Taul Katz @__tool__
Video Edit - Wild Island Films @wildislandfilms
Glossier Creative
Isioma Iyamah @isioma.i
Marie Suter @marie_suter
Madeleine Marie Angus @madeleinemmarie
Josh Helman @josh_helman
Taylor Tindall @taylortindall
Paige Hanserd @mustarrrrd
Farah Markis @farahmarkis
Production
Cadence Films @cadencefilms
Serie Yoon @serienotsiri
Anna Blundell @annablundell
Aaron Kurlander @aaronkurlander
Lizzy Freedman @fizzzlyly