Glossier Stretch Complexion 

In 2023, we launched Glossier STRETCH: 32 shades of concealer and 32 shades of foundation. A skin-care forward (89% skin care ingredients) and inclusive formulation that flexes with you throughout your day. True to Glossier’s ethos, we created a product that is enables freedom and movement. It’s effortless, it’s lived in, it’s real. 

Role: Creative Director, art director

Approach

We worked with over 64 talent across different skin tones, ages, and skin conditions. Assets included still life, on-figure e-comm stills, moving portraits and lo-fi digitals.  

‘Beauty in real life’ - Moving Portraits and Lo-fi Digitals

We shot outdoors over the course of a week to showcase product efficacy and flexibility in different conditions. Luckily, we had variable weather to help us prove it out. We integrated weather and time-stamping to help track, and built it into our graphic toolkit. 

Weather and Time Stamping - Moving Portraits 

Weather and Time Stamping - Static Assets

Select e-comm assets

Glossier Homepage at launch

Sample LP navigation



Shade-finding tool

Sample Performance Ads

Team:
Photographer(s) - Pegah Farah, Ilya Lipkin, Sergiy Barchuk
Video - Wilson Cameron
Makeup - Emi Kaneko
Hair - Matt Benns
Wardrobe Stylist - Jasmine Hassett
Manicure - Natalie Pavlovski 

Glossier Creative 
 
CCO - Marie Suter 
ACD - Isioma Iyamah
Sr. AD - Shelby Rodriguez
AD - Kyra Key
Casting - Madeleine Angus
Graphic Design - Paige Hanserd
Production - Aaron Kurlander, Cherry Kim