Glossier Lip Line Campaign (2023)
Read my lips. The campaign is heavy on self-expression, paying homage to arguably the most important part of the face. The mouth. We celebrate a diversity of lip shapes, sizes and shades, delivering accessible aspiration with a side of cheek.  

Roles: Creative Director, Director
Campaign Mood 
Campaign Images




Campaign Film
We introduce Lip Line with a playful word-play inspired by language learning shows and visual dictionaries. Here, the sensual, skin-forward shade names are brought to life through puns and physical metaphor.

Talent: Bibi Abdulkadir, Luna Schulze, Jeanne Zheng, Maia Hawad
Team: Guen Fiore , Zoe Que, Harold James, Chi Wong, Laetitia Gimenez Adam, Polly Philp, Studio Junbi, Isioma Iyamah, Marie Suter, Madeleine Marie Angus, Elena Howes, Counsel, Aaron Kurlander.