Read my lips. The campaign is heavy on self-expression, paying homage to arguably the most important part of the face. The mouth. We celebrate a diversity of lip shapes, sizes and shades, delivering accessible aspiration with a side of cheek.  

Roles: Creative Director, Director

We introduce Lip Line with a playful word-play inspired by language learning shows and visual dictionaries. Here, the sensual, skin-forward shade names are brought to life through puns and physical metaphor.

Campaign Images

Talent
Bibi Abdulkadir
Maia Hawad
Luna Schulze
Jeanne Zheng

Team
Photographer - Guen Fiore 
DP - Zoe Que 
MUA - Harold James 
Hair - Chi Wong
Wardrobe - Laetitia Gimenez Adam
Lora de Sousa 
Set - Polly Philp 
Video Editor - Studio Junbi  

Creative Team
Marie Suter 
Isioma Iyamah 
Madeleine Marie Angus 
Fabiola Ferra 
Paige Hanserd 
Elena Howes 
Ana Salazar 
Laura Bannister 

Production
Counsel  
Aaron Kurlander