Glossier Lip Glaze Campaign (2025)
A Next-Generation Lip Oil
We partnered with the innovative global K-POP group, KATSEYE - the perfect pairing for Glaze’s indulgent, gelato-inspired texture, pastel hues and unique, next-generation formula. Sleek set design, clean lighting and shade-centric wardrobe styling all work together to encapsulate its playful, Y2K energy. A lip oil like no other, it feels as good on the lips as gelato tastes in the mouth.

Roles: Creative Director


Campaign Film Concept
This campaign leans into flirty, future-facing kitsch. KATSEYE star in a personality-driven set of films set in a surreal Lip Glaze-inspired world. A color and texture story, viewers are treated to delicious details throughout.
ASMR Edit
15s (1 of 2) with KATSEYE track “GNARLY”


06s cutdown (1 of 6) featuring YOONCHAE




Campaign Images
Organic + Paid Social
K-POP album merch + Y2K inspired “cards”

In-Feed
Talent: KATSEYE: Manon, Lara, Megan, Daniela, Yoonchae, Sophia.
Team:
Creative - Marie Suter, Isioma Iyamah, Elena Howes, Brittany Wright, Madeleine Angus, Aaron Kurlander, Taylor Tindall. 
Production - Connect the Dots
Crew - Hugo Comte (photo / director), Patience Harding (set + prop), Sergiy Barchuk (still life), Robby Corral (DP),
Edit - Wild Island Films