Glossier Deo
It’s a campaign that captures the movements and patterns that make us unique, yet interconnected. Here, we’re celebrating the journeys that make us sweat.
From perspiring on Zoom, to rushing to the train; from overheating at a crowded opening, to hugging a friend; from carrying a child, to being dragged down the street by your dog, there’s a Deo for all of it — our daily rhythms.
Role: Creative Director
From perspiring on Zoom, to rushing to the train; from overheating at a crowded opening, to hugging a friend; from carrying a child, to being dragged down the street by your dog, there’s a Deo for all of it — our daily rhythms.
Role: Creative Director
Campaign Mood
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Campaign Images
Speed blurs, graphic overlays, high contrast, close and wide angle, hand-held camera, up close and personal.
Campaign Film
Reminiscent of a choreographed performance, the hero film flows through action-driven snapshots of unique character’s (a dancer, a chef, and a musician) daily rhythms. Actions are captioned in the imperative, ie, RUN LATE; HANG ON; EXIT LEFT, and time-stamped, highlighting multiple touchpoints in day-to-day life.
Reminiscent of a choreographed performance, the hero film flows through action-driven snapshots of unique character’s (a dancer, a chef, and a musician) daily rhythms. Actions are captioned in the imperative, ie, RUN LATE; HANG ON; EXIT LEFT, and time-stamped, highlighting multiple touchpoints in day-to-day life.
Movement and sound design form the basis of the film’s visual transitions. Filmed and edited in quick bursts of constant movement, we’ll show (by not showing), how Deo is for us, by us and with us — every moment.
BTS
Team:
Photographer - Sarah Blais
Video - Julian Kapadia
Makeup - Erin Green
Hair - Evanie Frausto
Wardrobe Stylist - Jasmine Hassett
Set - Javier Irigoyen
Manicure - Alicia Torello
Glossier Creative -
CCO - Marie Suter
Isioma Iyamah
Casting - Madeleine Angus
Graphic Design - Paige Hanserd, Elena Howes
Production - Aaron Kurlander, Cherry Kim
Video & Sound Edit - Studio Junbi
Colorist - Patrick DeVine
Photographer - Sarah Blais
Video - Julian Kapadia
Makeup - Erin Green
Hair - Evanie Frausto
Wardrobe Stylist - Jasmine Hassett
Set - Javier Irigoyen
Manicure - Alicia Torello
Glossier Creative -
CCO - Marie Suter
Isioma Iyamah
Casting - Madeleine Angus
Graphic Design - Paige Hanserd, Elena Howes
Production - Aaron Kurlander, Cherry Kim
Video & Sound Edit - Studio Junbi
Colorist - Patrick DeVine