FREE LANCE
SS/2022 Campaign
This campaign is a revitalization of iconic Parisian shoe brand, Free Lance, gone
quieter in recent years. Shot in studio, in a surreal
monochromatic space: undimensional and
undefined, reminiscent of their earlier campaigns
that challenged gravity and reality. Simple but
transparent propping injects playfulness and
distortion to each compositon — emblemmatic of
possibility and Free Lance’s quirky energy.
Roles: Art Director, Co-producer
Roles: Art Director, Co-producer
Credits
Client: Free Lance Paris
Brand Director of Communications: Valérie Chétrit
Brand Creative Director: Alfredo Piferi
Executive Producer: Dominik Tarabanski
Producer: Isioma Iyamah
Photographer: Dominik Tarabanski
Art Direction: Isioma Iyamah
Production Assistant: Inès Vallon
Production Assistant: Clemens Klenk
Set Design: Nicolas Mur
Stylist: Pascal Mihranian
Stylist Assistant: Sonia Hamzi
Makeup Artist: Carole Colombani
Hair Stylist: Sabrina Szinay
Talent: Jeanne Zheng
Client: Free Lance Paris
Brand Director of Communications: Valérie Chétrit
Brand Creative Director: Alfredo Piferi
Executive Producer: Dominik Tarabanski
Producer: Isioma Iyamah
Photographer: Dominik Tarabanski
Art Direction: Isioma Iyamah
Production Assistant: Inès Vallon
Production Assistant: Clemens Klenk
Set Design: Nicolas Mur
Stylist: Pascal Mihranian
Stylist Assistant: Sonia Hamzi
Makeup Artist: Carole Colombani
Hair Stylist: Sabrina Szinay
Talent: Jeanne Zheng