FREE LANCE
SS/2022 Campaign
This campaign is a revitalization of iconic Parisian shoe brand, Free Lance, gone
quieter in recent years. Shot in studio, in a surreal
monochromatic space: undimensional and
undefined, reminiscent of their earlier campaigns
that challenged gravity and reality. Simple but
transparent propping injects playfulness and
distortion to each compositon — emblemmatic of
possibility and Free Lance’s quirky energy.
Roles: Art Director, Co-producer
Roles: Art Director, Co-producer
![](https://freight.cargo.site/t/original/i/2a9c4c262977aab73970204b4cbedb0c42480a550c92bc2c4f7495ab833e3d85/dominik_tarabanski_-_free_lance_ss22_0500.jpg)
![](https://freight.cargo.site/t/original/i/a51cc96a415ab63909d3cee00d08a5c5d393752948ddbc7115fa12d1da934c96/dominik_tarabanski_-_free_lance_ss22_0587.jpg)
![](https://freight.cargo.site/t/original/i/f1fdb5433ec5ad6b0808a9f4d0e6c5c8e644837d7c5f9da266372c8429529f2b/dominik_tarabanski_-_free_lance_ss22_0804.jpg)
![](https://freight.cargo.site/t/original/i/64a2013601cf1b3c2a0e40117da84050b2ddeb2ba0dc1af20eaf1b5f0de6ff71/dominik_tarabanski_-_free_lance_ss22_0122.jpg)
![](https://freight.cargo.site/t/original/i/ea7e71d10ecc38148b7bf6f942dac09598d7cf43a71cc7db63fc3a9e0dd3139e/dominik_tarabanski_-_free_lance_ss22_0715.jpg)
![](https://freight.cargo.site/t/original/i/5bdef1d0cae8f9e67211aa21231d77f78b49e856f3211eff2fb8c0593d758d38/dominik_tarabanski_-_free_lance_ss22_0741.jpg)
Credits
Client: Free Lance Paris
Brand Director of Communications: Valérie Chétrit
Brand Creative Director: Alfredo Piferi
Executive Producer: Dominik Tarabanski
Producer: Isioma Iyamah
Photographer: Dominik Tarabanski
Art Direction: Isioma Iyamah
Production Assistant: Inès Vallon
Production Assistant: Clemens Klenk
Set Design: Nicolas Mur
Stylist: Pascal Mihranian
Stylist Assistant: Sonia Hamzi
Makeup Artist: Carole Colombani
Hair Stylist: Sabrina Szinay
Talent: Jeanne Zheng
Client: Free Lance Paris
Brand Director of Communications: Valérie Chétrit
Brand Creative Director: Alfredo Piferi
Executive Producer: Dominik Tarabanski
Producer: Isioma Iyamah
Photographer: Dominik Tarabanski
Art Direction: Isioma Iyamah
Production Assistant: Inès Vallon
Production Assistant: Clemens Klenk
Set Design: Nicolas Mur
Stylist: Pascal Mihranian
Stylist Assistant: Sonia Hamzi
Makeup Artist: Carole Colombani
Hair Stylist: Sabrina Szinay
Talent: Jeanne Zheng