FREE LANCE
SS/2022 Campaign
SS/2022 Campaign
This campaign is a revitalization of iconic Parisian shoe brand, Free Lance, gone quieter in recent years. Shot in studio, in a surreal liminal space, the imagery challenges grabity and space, with distorted shapes and transparent surfaces providing playful ways to interact with the subject and the shoes. Through this visual intervention, we revisited the off-piste perspective that characterized early Free Lance Paris.
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Roles: Art Director, Art Buyer, Creative producer
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Roles: Art Director, Art Buyer, Creative producer
Team
Client – Free Lance Paris
Brand Director of Communications – Valérie Chétrit
Brand Creative Director – Alfredo Piferi
EP – Dominik Tarabanski
Creative Producer – Isioma Iyamah
Photographer – Dominik Tarabanski
Art Direction – Isioma Iyamah
Production Assistant – Inès Vallon + Clemens Klenk
Set Design – Nicolas Mur
Stylist – Pascal Mihranian
Stylist Assistant – Sonia Hamzi
Makeup Artist – Carole Colombani
Hair Stylist – Sabrina Szinay
Talent: Jeanne Zheng
Client – Free Lance Paris
Brand Director of Communications – Valérie Chétrit
Brand Creative Director – Alfredo Piferi
EP – Dominik Tarabanski
Creative Producer – Isioma Iyamah
Photographer – Dominik Tarabanski
Art Direction – Isioma Iyamah
Production Assistant – Inès Vallon + Clemens Klenk
Set Design – Nicolas Mur
Stylist – Pascal Mihranian
Stylist Assistant – Sonia Hamzi
Makeup Artist – Carole Colombani
Hair Stylist – Sabrina Szinay
Talent: Jeanne Zheng