SS/2022 Campaign

This campaign  is a revitalization of iconic Parisian shoe brand, Free Lance, gone quieter in recent years. Shot in studio, in a surreal monochromatic space: undimensional and undefined, reminiscent of their earlier campaigns that challenged gravity and reality. Simple but transparent propping injects playfulness and distortion to each compositon — emblemmatic of possibility and Free Lance’s quirky energy.

Roles: Art Director, Co-producer

Client: Free Lance Paris
Brand Director of Communications: Valérie Chétrit
Brand Creative Director: Alfredo Piferi
Executive Producer: Dominik Tarabanski
Producer: Isioma Iyamah
Photographer: Dominik Tarabanski
Art Direction: Isioma Iyamah
Production Assistant: Inès Vallon
Production Assistant: Clemens Klenk
Set Design: Nicolas Mur
Stylist: Pascal Mihranian
Stylist Assistant: Sonia Hamzi
Makeup Artist: Carole Colombani
Hair Stylist: Sabrina Szinay
Talent: Jeanne Zheng