https://isiomaiyamah.com Isioma Iyamah Thu, 25 Jun 2026 16:27:00 +0000 https://isiomaiyamah.com en https://isiomaiyamah.com/Isioma-Iyamah Wed, 10 Nov 2021 01:00:28 +0000 Isioma Iyamah https://isiomaiyamah.com/Isioma-Iyamah https://isiomaiyamah.com/Info-2 Wed, 10 Nov 2021 01:00:30 +0000 Isioma Iyamah https://isiomaiyamah.com/Info-2 Hi, I’m a creative director based in New York City. A deeply curious, human-centered practice sees my work integrating and exploring defining shifts and patterns within culture. I’m interested in telling stories reflective of our diverse experiences, pushing the needle, subtly or overtly, and elevating the everyday. My toolkit spans creative and image direction, narrative storytelling, brand strategy, and organizational leadership — most recently in beauty, fragrance, skincare, and apparel across D2C and B2C, and previously in branded content across lifestyle and fashion. With over 10 years across agency and in-house roles, I move fluidly between strategic thinking, cross-functional collaboration, and hands-on execution — balancing creative ambition with business results. I lead end-to-end creative development for multi-touchpoint, omni-channel campaigns, partnering closely with art directors, designers, writers, and external creative partners to bring ideas to life. From concept to execution, I bring cultural relevance and a wide-ranging perspective to every project, delivering high-impact creative across film, photo, digital, experiential, and retail. Clients have included: Something Special Studios, BULLY, Baron &amp; Baron, STUDS, Gentle Storm, Free Lance Paris, Thinx, Nike, Refinery29, VICE: (Louis Vuitton, Levis, MailChimp, YouTube Music, Verizon, Amazon Fashion, &amp; Mars). ---Currently:&nbsp; Creative Director @ VS &amp; Co, (contract) Previously: Associate Creative Director @ Glossier Let’s work together! ︎ ︎ ︎ &nbsp; <img width="811" height="969" width_o="811" height_o="969" data-src="https://freight.cargo.site/t/original/i/1054d245290bc98d9f00ec4bccbf271e86a51bb2be06d31edb465971f436ea31/EF8A8072-C494-49FD-93E5-38A27243A0DC_1_105_c.jpeg" data-mid="124065207" border="0" src="https://freight.cargo.site/w/811/i/1054d245290bc98d9f00ec4bccbf271e86a51bb2be06d31edb465971f436ea31/EF8A8072-C494-49FD-93E5-38A27243A0DC_1_105_c.jpeg" /> https://isiomaiyamah.com/Select-Work-1 Wed, 10 Nov 2021 01:00:33 +0000 Isioma Iyamah https://isiomaiyamah.com/Select-Work-1 https://isiomaiyamah.com/Glossier-You-Soie Fri, 30 Jan 2026 14:05:30 +0000 Isioma Iyamah https://isiomaiyamah.com/Glossier-You-Soie Glossier You Soie (2026) Creative Strategy &nbsp; We tapped into two universal emotions that occur when one is on a beach vacation. Anticipatory nostalgia — the bittersweet feeling of missing a moment even as you’re still in it, when you’re suddenly aware of ephemerality of life, heightening your attraction to it. Sensuality at night — the feeling at dusk when the light fades but your skin is still warm and sun-soaked and you slip into something for night while memories slip through your fingers like silk. Roles: Creative Director Campaign Images There’s a certain magic at golden hour in the Mediterranean, when the sun melts into the sea and time slows to honey. Your skin is sun-warmed and salt-kissed from a day of play, your hair damp and untamed. You’re slipping into silk for the night ahead, humming with possibility. <img width="2380" height="3000" width_o="2380" height_o="3000" data-src="https://freight.cargo.site/t/original/i/412a5fbd077daf7ca26cb7ce06a24594a2b4442c8a2d4de9e9ab9cf68b726aa8/2744_IMAGINE_LJC_GLOSSIER_LJC_GLOSSIER_PRINT_2_sRGB_F1.jpg" data-mid="247570187" border="0" src="https://freight.cargo.site/w/1000/i/412a5fbd077daf7ca26cb7ce06a24594a2b4442c8a2d4de9e9ab9cf68b726aa8/2744_IMAGINE_LJC_GLOSSIER_LJC_GLOSSIER_PRINT_2_sRGB_F1.jpg" /> <img width="2399" height="3000" width_o="2399" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9f226de2395d19ccf2afdde4ce1cdc9ce01f4e854c6ea634c49866149f9c28bf/2744_IMAGINE_LJC_GLOSSIER_LJC_GLOSSIER_PRINT_10_2_sRGB_F1.jpg" data-mid="247570315" border="0" src="https://freight.cargo.site/w/1000/i/9f226de2395d19ccf2afdde4ce1cdc9ce01f4e854c6ea634c49866149f9c28bf/2744_IMAGINE_LJC_GLOSSIER_LJC_GLOSSIER_PRINT_10_2_sRGB_F1.jpg" /> <img width="3000" height="1689" width_o="3000" height_o="1689" data-src="https://freight.cargo.site/t/original/i/4ba88efa92a29c78b792c2a9a639f946caf0a8d95b5777b76e94338379787268/2744_IMAGINE_LJC_GLOSSIER_LJC_GLOSSIER_Still003_sRGB_F1.jpg" data-mid="247570237" border="0" src="https://freight.cargo.site/w/1000/i/4ba88efa92a29c78b792c2a9a639f946caf0a8d95b5777b76e94338379787268/2744_IMAGINE_LJC_GLOSSIER_LJC_GLOSSIER_Still003_sRGB_F1.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7ef5a0da8deaac6c3f8e4aecbb26eb1ddd98da7295d49556a190413fa81f9dff/2744_IMAGINE_LJC_GLOSSIER_LJC_GLOSSIER_PRINT_15_sRGB_F1.jpg" data-mid="247570300" border="0" src="https://freight.cargo.site/w/1000/i/7ef5a0da8deaac6c3f8e4aecbb26eb1ddd98da7295d49556a190413fa81f9dff/2744_IMAGINE_LJC_GLOSSIER_LJC_GLOSSIER_PRINT_15_sRGB_F1.jpg" /> <img width="2364" height="3000" width_o="2364" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d70920b246ec8f548704044cab1b1ee1b146784c8de12359d266bc763b575085/2744_IMAGINE_LJC_GLOSSIER_LJC_GLOSSIER_PRINT_9_1_sRGB_F1.jpg" data-mid="247570288" border="0" src="https://freight.cargo.site/w/1000/i/d70920b246ec8f548704044cab1b1ee1b146784c8de12359d266bc763b575085/2744_IMAGINE_LJC_GLOSSIER_LJC_GLOSSIER_PRINT_9_1_sRGB_F1.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2c0c739deb730b1c25d12ab60ee8496accbf794dd68123f85698deba80d92dad/2744_IMAGINE_LJC_GLOSSIER_LJC_GLOSSIER_PRINT_14_sRGB_F1.jpg" data-mid="247570189" border="0" src="https://freight.cargo.site/w/1000/i/2c0c739deb730b1c25d12ab60ee8496accbf794dd68123f85698deba80d92dad/2744_IMAGINE_LJC_GLOSSIER_LJC_GLOSSIER_PRINT_14_sRGB_F1.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/37f6ca3947145b661462bb4d6d70e86d8d22368735ead413d2356b52d3f4eb3a/2949_IMAGINE_LJC_GLOSSIER_PERSONAL_LJC_GLOSSIER_PRINT_PT2_-12_sRGB_F1.jpg" data-mid="247570438" border="0" src="https://freight.cargo.site/w/1000/i/37f6ca3947145b661462bb4d6d70e86d8d22368735ead413d2356b52d3f4eb3a/2949_IMAGINE_LJC_GLOSSIER_PERSONAL_LJC_GLOSSIER_PRINT_PT2_-12_sRGB_F1.jpg" /> Talent: Africa Garcia Team: Photographer + Director – Laura Jane Coulson @laurajanecoulson DOP – Blake Myers @blakegmyers Makeup – Valentina Li @valentina1121li Hair – Joe Burwin @joeburwin Wardrobe Stylist – Laëtitia Gimenez @laetitiagimenez Prop Stylist – Myrto Kritsotaki @myrtokritsotaki Casting Director – Madeleine Marie Angus @madeleinemmarie Glossier Creative Maria Vu Isioma Iyamah @isioma.i Martha Zakarya @marthazakarya Shelby Rodriguez @shelbyrodriguez_ Meron Kibret @meronkibret Paige Hanserd @mustarrrrd Funmi Akinyode @funmirae Krista Anna Lewis @krista_anna Veronica McCarthy @veromcc Brittany Wright @bwrighttt Kendall Latham @kendall.latham Derek Nuno @derek.nuno Kyle Richardson @kyle___rich Local Production – Queen of Spade @queenofspadeprod Video Edit – Wild Island Films @wildislandfilms https://isiomaiyamah.com/Glossier-You-360 Tue, 29 Jul 2025 18:10:30 +0000 Isioma Iyamah https://isiomaiyamah.com/Glossier-You-360 Glossier You 360 (2024) Creative Strategy –&nbsp;Impressions of You In this reintroduction to the Glossier You fragrance, we went beyond a singular ‘face’ or group. We lean into seeing the fragrance family as an ethos, a way of being. The result is a series of films and stills that are fragmented, partially revealing, but intimate – ephemeral, yet lasting. With each piece, we capture&nbsp;impressions of a moment, or of a person, and in doing so, allow our community to envision themselves inside each frame. Roles: Creative Director, co-director Campaign Mood&nbsp; <img width="2500" height="1109" width_o="2500" height_o="1109" data-src="https://freight.cargo.site/t/original/i/cea53cd57999dace2d7b46407f072ca8166dcb8336ac5307a6585aa13833be7b/GLOSSIER-YOU-MOOD.png" data-mid="236501410" border="0" src="https://freight.cargo.site/w/1000/i/cea53cd57999dace2d7b46407f072ca8166dcb8336ac5307a6585aa13833be7b/GLOSSIER-YOU-MOOD.png" /> Stylistic Devices The iconic thumbprint on the Glossier You bottle. It is a tactile, experiential &amp; visual identifying mark, a signifier. An impression left. The color red (ie, red rubber band, cap and packaging accents on the OG Glossier You). Red appears across touch-points to reinforce the Glossier You identity. Close up: extra close up shots, texture and detail communicating intimacy. texture — a story in the details. POV: Immersive, with a first person lens that places viewers in the action seat. Shadows: Shadows are unique to the caster, and are the echo of a person or object’s presence. A visual metaphor for scent. Campaign Images <img width="2257" height="2821" width_o="2257" height_o="2821" data-src="https://freight.cargo.site/t/original/i/b7b9b7e0ed69d7f4b3d2eac05d118bc79383147c9d5e97199f68c8171d4ec4fd/GL-GlossierYou-2024-CMP-EDP-Impressions-037.JPG" data-mid="243380355" border="0" src="https://freight.cargo.site/w/1000/i/b7b9b7e0ed69d7f4b3d2eac05d118bc79383147c9d5e97199f68c8171d4ec4fd/GL-GlossierYou-2024-CMP-EDP-Impressions-037.JPG" /> <img width="2284" height="2855" width_o="2284" height_o="2855" data-src="https://freight.cargo.site/t/original/i/ad5c7e93e45e7e7addfc6b09d49f3a98654472f921ece4bfe9f9981f346db631/GL-GlossierYou-2024-Mercy-083_sRGB_F1.JPG" data-mid="243380356" border="0" src="https://freight.cargo.site/w/1000/i/ad5c7e93e45e7e7addfc6b09d49f3a98654472f921ece4bfe9f9981f346db631/GL-GlossierYou-2024-Mercy-083_sRGB_F1.JPG" /> <img width="2274" height="2842" width_o="2274" height_o="2842" data-src="https://freight.cargo.site/t/original/i/428866d6572cb313ac38a6ade084a439af73bf5326d578a19fad2e55b1ac329e/GL-GlossierYou-2024-Mercy-118_sRGB_F1.JPG" data-mid="243380357" border="0" src="https://freight.cargo.site/w/1000/i/428866d6572cb313ac38a6ade084a439af73bf5326d578a19fad2e55b1ac329e/GL-GlossierYou-2024-Mercy-118_sRGB_F1.JPG" /> <img width="1862" height="2328" width_o="1862" height_o="2328" data-src="https://freight.cargo.site/t/original/i/8a82675d88bc93904e5a5b0e1d8a2a1f6bf47c12b2d1ad0c413e5eeead28e5b5/GL-GlossierYou-2024-YeslyTony-016_sRGB_F1_1_1.JPG" data-mid="243380359" border="0" src="https://freight.cargo.site/w/1000/i/8a82675d88bc93904e5a5b0e1d8a2a1f6bf47c12b2d1ad0c413e5eeead28e5b5/GL-GlossierYou-2024-YeslyTony-016_sRGB_F1_1_1.JPG" /> <img width="1990" height="2488" width_o="1990" height_o="2488" data-src="https://freight.cargo.site/t/original/i/f2c2c16068ae3526794963da37674eb6dfd2316f26bc9db089bc266c36722c8d/GL-GlossierYou-2024-YeslyTony-086_sRGB_F1_1_1.JPG" data-mid="243380360" border="0" src="https://freight.cargo.site/w/1000/i/f2c2c16068ae3526794963da37674eb6dfd2316f26bc9db089bc266c36722c8d/GL-GlossierYou-2024-YeslyTony-086_sRGB_F1_1_1.JPG" /> <img width="1961" height="2451" width_o="1961" height_o="2451" data-src="https://freight.cargo.site/t/original/i/89c88b06e428050166e2212240af1ed0da681e697dc75e7281a498c526ec6acf/GL-GlossierYou-2024-Yesly-105_sRGB_F1.JPG" data-mid="243380358" border="0" src="https://freight.cargo.site/w/1000/i/89c88b06e428050166e2212240af1ed0da681e697dc75e7281a498c526ec6acf/GL-GlossierYou-2024-Yesly-105_sRGB_F1.JPG" /> <img width="2310" height="2887" width_o="2310" height_o="2887" data-src="https://freight.cargo.site/t/original/i/7f9dfab2df972179aa8ddfeca0fc29e747c39397d002a8eccad19a5509c68910/GL-GlossierYou-2024-You-103_sRGB_F1.JPG" data-mid="243380361" border="0" src="https://freight.cargo.site/w/1000/i/7f9dfab2df972179aa8ddfeca0fc29e747c39397d002a8eccad19a5509c68910/GL-GlossierYou-2024-You-103_sRGB_F1.JPG" /> <img width="2671" height="3339" width_o="2671" height_o="3339" data-src="https://freight.cargo.site/t/original/i/fdec7f9a05f0515d493291f488d17ff19f49a5a9df975863500cfa4fb5a48faf/GL-GlossierYou-2024-You-132_sRGB_F1---extend-BG.JPG" data-mid="243380362" border="0" src="https://freight.cargo.site/w/1000/i/fdec7f9a05f0515d493291f488d17ff19f49a5a9df975863500cfa4fb5a48faf/GL-GlossierYou-2024-You-132_sRGB_F1---extend-BG.JPG" /> <img width="2310" height="2887" width_o="2310" height_o="2887" data-src="https://freight.cargo.site/t/original/i/da97eedab21e8fece85006ca62aaabb5c679fe9d7a37eb503cca471f2349a424/GL-GlossierYou-2024-You-Impressions-020_sRGB_F1_1.JPG" data-mid="243380364" border="0" src="https://freight.cargo.site/w/1000/i/da97eedab21e8fece85006ca62aaabb5c679fe9d7a37eb503cca471f2349a424/GL-GlossierYou-2024-You-Impressions-020_sRGB_F1_1.JPG" /> <img width="2878" height="3597" width_o="2878" height_o="3597" data-src="https://freight.cargo.site/t/original/i/365c02a395774852707c8ea8f13a96e4493fb201e5634af2fd2b2a4b54153edf/GL-GlossierYou-2024-You-Impressions-029_sRGB_F1---extend-BG.JPG" data-mid="243380365" border="0" src="https://freight.cargo.site/w/1000/i/365c02a395774852707c8ea8f13a96e4493fb201e5634af2fd2b2a4b54153edf/GL-GlossierYou-2024-You-Impressions-029_sRGB_F1---extend-BG.JPG" /> Campaign Films Each spot explores the different ways we leave impressions on the world around us. Sensorial and intimate yet voyeuristic, tactile and dynamic, yet dreamy, ‘Impressions of You’ collects fragments of a diverse set of identities, moments and crossed paths, and links them on a single thread throughout their day. Glossier You Impressions 15s – “Connection”&nbsp; Glossier You Impressions 15s – “Leave an Impression” &nbsp; &nbsp; OOH – New York - Spring Street – London - Covent Garden <img width="2966" height="1882" width_o="2966" height_o="1882" data-src="https://freight.cargo.site/t/original/i/60f397a0531b042ae4fb9d2a17f54ecb9ca473dbc54294311e22cca0387b0666/Screenshot-2025-07-29-at-9.19.03PM.png" data-mid="236421933" border="0" src="https://freight.cargo.site/w/1000/i/60f397a0531b042ae4fb9d2a17f54ecb9ca473dbc54294311e22cca0387b0666/Screenshot-2025-07-29-at-9.19.03PM.png" /> <img width="2894" height="1928" width_o="2894" height_o="1928" data-src="https://freight.cargo.site/t/original/i/d9e11207eb6222ca0c8037292ac82b3776a10184fe87c4b578672e81bad85262/Screenshot-2025-07-29-at-9.19.15PM.png" data-mid="236421932" border="0" src="https://freight.cargo.site/w/1000/i/d9e11207eb6222ca0c8037292ac82b3776a10184fe87c4b578672e81bad85262/Screenshot-2025-07-29-at-9.19.15PM.png" /> <img width="2862" height="1914" width_o="2862" height_o="1914" data-src="https://freight.cargo.site/t/original/i/19c3753575817f3188e3ae05c460bca7f0032cb724e9bd6e395a814ca08fbf5e/Screenshot-2025-07-29-at-9.20.21PM.png" data-mid="236421927" border="0" src="https://freight.cargo.site/w/1000/i/19c3753575817f3188e3ae05c460bca7f0032cb724e9bd6e395a814ca08fbf5e/Screenshot-2025-07-29-at-9.20.21PM.png" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/942543690a174afce09b0d89b710aae1e395c8acbe0e7c2ee1b0b1da05582ff4/Glossier-Covent-Garden-Domination-10.jpeg" data-mid="243160118" border="0" src="https://freight.cargo.site/w/1000/i/942543690a174afce09b0d89b710aae1e395c8acbe0e7c2ee1b0b1da05582ff4/Glossier-Covent-Garden-Domination-10.jpeg" /> <img width="2580" height="1828" width_o="2580" height_o="1828" data-src="https://freight.cargo.site/t/original/i/42ce53f78611e195fd84b701063671b2f6c5e0ed1c7cf6ece6723124d531e015/Screenshot-2025-07-29-at-9.19.37PM.png" data-mid="236421931" border="0" src="https://freight.cargo.site/w/1000/i/42ce53f78611e195fd84b701063671b2f6c5e0ed1c7cf6ece6723124d531e015/Screenshot-2025-07-29-at-9.19.37PM.png" /> <img width="2580" height="1914" width_o="2580" height_o="1914" data-src="https://freight.cargo.site/t/original/i/be93f9dc5a694776ecef89d0f6f488ffe71a368cbee1d57971b5f3c6cc1f7f0d/Screenshot-2025-07-29-at-9.20.10PM.png" data-mid="236421928" border="0" src="https://freight.cargo.site/w/1000/i/be93f9dc5a694776ecef89d0f6f488ffe71a368cbee1d57971b5f3c6cc1f7f0d/Screenshot-2025-07-29-at-9.20.10PM.png" /> Organic Social – Influencer Content At Glossier, while the ethos is centered on relatable, but unique individuals, macro influencer amplification is oftentimes employed as part of Tier A campaign upper funnel strategy. Included in the four person cast were Yesly Dimate (1.9M IG) and her husband Tony Ozkan (699K IG). As a couple, their popular relationship and love story embodied the notion of connection and lasting impression. (Incidentally, they eloped after the shoot). On TikTok, we featured them in a ‘making of’ video that garnered 2M views and 204.1K likes. <img width="2140" height="4397" width_o="2140" height_o="4397" data-src="https://freight.cargo.site/t/original/i/6fd021d9be9081aebdf9dc8d6a90addc8d7904f8ddbe90f1c5a53d4c9c1c5dad/Glossier-You-TikTok-Mock-2.jpg" data-mid="243159510" border="0" src="https://freight.cargo.site/w/1000/i/6fd021d9be9081aebdf9dc8d6a90addc8d7904f8ddbe90f1c5a53d4c9c1c5dad/Glossier-You-TikTok-Mock-2.jpg" /> <img width="2140" height="4397" width_o="2140" height_o="4397" data-src="https://freight.cargo.site/t/original/i/1ada05048aa89510be219b73cfb15bb9d43a7d4c4e2353682b938c6c90edfa68/Glossier-You-TikTok-Mock-1.jpg" data-mid="243159511" border="0" src="https://freight.cargo.site/w/1000/i/1ada05048aa89510be219b73cfb15bb9d43a7d4c4e2353682b938c6c90edfa68/Glossier-You-TikTok-Mock-1.jpg" /> Talent: Yesly and Tony, Mercy Sang, Nena Marcus Team: Photographers/Directors - The Posternaks DP - Kelly Jeffrey Makeup - Yumi Lee Hair - Evanie Frausto Wardrobe Stylist - Esther Matilla Manicure - Natalie Pavloski Set Design - David de Quevedo Music - "Clouds" by ResavoirVideo Edit - Studio Junbi Glossier Creative -Marie SuterIsioma IyamahMadeleine Marie Angus Josh HelmanLynette Nylander Taylor Tindall Paige Hanserd Elena Howes Production -Counsel @wearecounselAaron Kurlander Cherry Kim https://isiomaiyamah.com/Glossier-Body-Campaign Thu, 25 Jun 2026 16:27:00 +0000 Isioma Iyamah https://isiomaiyamah.com/Glossier-Body-Campaign Glossier Body Campaign (2025) Celebrating the launch of Glossier’s first body spritz. A summer dream replete with flavor notes of the long-awaited neroli and sandstone scents. Role: On set photo direction <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/a5480d955bedd619c2c918f835a6d8d152082acc862be3af03c777754c8da667/GL-Body-2025-PiaRiverola-yumi-1029.jpg" data-mid="249798950" border="0" src="https://freight.cargo.site/w/1000/i/a5480d955bedd619c2c918f835a6d8d152082acc862be3af03c777754c8da667/GL-Body-2025-PiaRiverola-yumi-1029.jpg" /> <img width="7595" height="11226" width_o="7595" height_o="11226" data-src="https://freight.cargo.site/t/original/i/e8f7bc7975aa48b6095dc17e989507cc88e652d7222351359277ec66ea928088/PRODUCT_0piariv_0piariv-R4-057-27.jpg" data-mid="249798951" border="0" src="https://freight.cargo.site/w/1000/i/e8f7bc7975aa48b6095dc17e989507cc88e652d7222351359277ec66ea928088/PRODUCT_0piariv_0piariv-R4-057-27.jpg" /><img width="8249" height="11430" width_o="8249" height_o="11430" data-src="https://freight.cargo.site/t/original/i/2979071219047850f911a60987c36b82a461743c0ab16f91a2c6426d6a82f921/_YUMI_GLOSSIER_YUMMI_GLOSSIER0piariv_0piariv-R12-E265_1.jpg" data-mid="249798993" border="0" src="https://freight.cargo.site/w/1000/i/2979071219047850f911a60987c36b82a461743c0ab16f91a2c6426d6a82f921/_YUMI_GLOSSIER_YUMMI_GLOSSIER0piariv_0piariv-R12-E265_1.jpg" /> <img width="11350" height="8055" width_o="11350" height_o="8055" data-src="https://freight.cargo.site/t/original/i/5d023be5bb3e0d2dbfd476b5c54b27834fc5336118a7d2280855c128e932f5be/_ESSENCE-YUMI_GLOSSIER0piariv_0piariv-R9-E223_1.jpg" data-mid="249798967" border="0" src="https://freight.cargo.site/w/1000/i/5d023be5bb3e0d2dbfd476b5c54b27834fc5336118a7d2280855c128e932f5be/_ESSENCE-YUMI_GLOSSIER0piariv_0piariv-R9-E223_1.jpg" /><img width="11196" height="8231" width_o="11196" height_o="8231" data-src="https://freight.cargo.site/t/original/i/76589fbbc2481407ea5ea97eb6246a53efa570330ab3f44075316c65454e4e04/_POOL_GLOSSIERPOOL_GLOSSIER0piariv_0piariv-R21-E417.jpg" data-mid="249798949" border="0" src="https://freight.cargo.site/w/1000/i/76589fbbc2481407ea5ea97eb6246a53efa570330ab3f44075316c65454e4e04/_POOL_GLOSSIERPOOL_GLOSSIER0piariv_0piariv-R21-E417.jpg" /> Team: Photographer – Pia Riverola&nbsp; Prop and set – Patience Harding CCO –&nbsp;Marie Suter Associate Creative Director – Isioma Iyamah Senior AD, Concept – Shelby Rodriguez Casting – Madeleine Marie Angus Production – Counsel, Aaron Kurlander, Lizzy Freedman https://isiomaiyamah.com/Glossier-You-Reve-Doux-360 Wed, 30 Jul 2025 01:53:06 +0000 Isioma Iyamah https://isiomaiyamah.com/Glossier-You-Reve-Doux-360 Glossier You Rêve &amp; Doux 360 (2024) Creative Strategy –&nbsp;Impressions of You, continued A return to the world of Glossier You through two new scents; Rêve and Doux. Through campaign film and static, we introduce new impressions, spaces and ways of being – expanding the definition of you. &nbsp; The 360 rollout included an extensive social tease period to build anticipation for Glossier’s first new scents in many years, a dual hero film and image launch, treating Doux &amp; reve as separate (but sister) worlds, OOH across NYC streets, influencer gifting, cadenced homepage takeovers, and customization of the Sephora Atrium and digital billboard in Times Square. Roles: Creative Director, co-director <img width="5655" height="7069" width_o="5655" height_o="7069" data-src="https://freight.cargo.site/t/original/i/28cf32f540881e6e442315102fc10cdfb90013467147958331578f741afe0cec/GL-YouExts-2024-SergiyBarchuk-StillLife-06-YouDouxAndReve-0026-reduced.jpg" data-mid="236423768" border="0" src="https://freight.cargo.site/w/1000/i/28cf32f540881e6e442315102fc10cdfb90013467147958331578f741afe0cec/GL-YouExts-2024-SergiyBarchuk-StillLife-06-YouDouxAndReve-0026-reduced.jpg" /> About Doux Notes: Top: Sweet Violet Heart: Palo Santo, Frankincense, Myrrh Base: Ambrox DOUX is an elevated interplay between contrasts - harmonizing confidence and sophisticated elegance, the feminine with the masculine - in an environment where the raw meets the refined. DOUX Definition: Soft Impression: Poised tenacity <img width="8687" height="10859" width_o="8687" height_o="10859" data-src="https://freight.cargo.site/t/original/i/e2ec40577309fdc5c2a774cb2dad4660752f8c605f45b4fbf841ee20ee969565/GL-YouExts-2024-SergiyBarchuk-StillLife-02-Doux-0027-reduced.jpg" data-mid="236423766" border="0" src="https://freight.cargo.site/w/1000/i/e2ec40577309fdc5c2a774cb2dad4660752f8c605f45b4fbf841ee20ee969565/GL-YouExts-2024-SergiyBarchuk-StillLife-02-Doux-0027-reduced.jpg" /> About Rêve Notes: Top: Buttercream Heart: Plum Butter, Toasted Almond, Iris, Sandalwood Base: Ambrox RÊVE is the essence of joy that comes from unassuming moments of connection and intimacy when the anticipation of the event eclipses the party itself. It’s a playful homage to the power of shared experiences. RÊVE Definition: Dream Impression: Captivating allure <img width="8687" height="10859" width_o="8687" height_o="10859" data-src="https://freight.cargo.site/t/original/i/4602d9b14224edd320f654264b9ceebd56e4df6ea077173e0d93b8fec82e20a4/GL-YouExts-2024-SergiyBarchuk-StillLife-04-Reve-0018-reduced.jpg" data-mid="236423767" border="0" src="https://freight.cargo.site/w/1000/i/4602d9b14224edd320f654264b9ceebd56e4df6ea077173e0d93b8fec82e20a4/GL-YouExts-2024-SergiyBarchuk-StillLife-04-Reve-0018-reduced.jpg" /> Doux Campaign Stills <img width="2218" height="2944" width_o="2218" height_o="2944" data-src="https://freight.cargo.site/t/original/i/491d7d4592efa91f87a6556ea6f46f6e402f46ee2e411c80dfc8db748a3e7436/GL_YouExts_2024_Doux_BenedictBrink_Amy_018.jpg" data-mid="236799536" border="0" src="https://freight.cargo.site/w/1000/i/491d7d4592efa91f87a6556ea6f46f6e402f46ee2e411c80dfc8db748a3e7436/GL_YouExts_2024_Doux_BenedictBrink_Amy_018.jpg" /><img width="3840" height="2560" width_o="3840" height_o="2560" data-src="https://freight.cargo.site/t/original/i/002dd028ffa9957e6414fec06e6bc35d05d571520f39ccc28e57a50befc761fa/GL-2024-YOUEXTS-POSTERNAKS-DOUX-MILANO-088.jpg" data-mid="236431299" border="0" src="https://freight.cargo.site/w/1000/i/002dd028ffa9957e6414fec06e6bc35d05d571520f39ccc28e57a50befc761fa/GL-2024-YOUEXTS-POSTERNAKS-DOUX-MILANO-088.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0ed5757339d697cbcddf7773f36b83d11f5a27e09d59181f8ff250ac28c0a926/IMGN_POS_DOUX-IMPRESSIONS_GL-2024-YOUEXTS-POSTERNAKS-DOUX-STILLLIFE-075_sRGB_F1.jpg" data-mid="236431807" border="0" src="https://freight.cargo.site/w/1000/i/0ed5757339d697cbcddf7773f36b83d11f5a27e09d59181f8ff250ac28c0a926/IMGN_POS_DOUX-IMPRESSIONS_GL-2024-YOUEXTS-POSTERNAKS-DOUX-STILLLIFE-075_sRGB_F1.jpg" /> <img width="3134" height="4181" width_o="3134" height_o="4181" data-src="https://freight.cargo.site/t/original/i/5939c06e2d94c0d829e6e0a91133ffb82a3f43729f99318666c35a2ad17cff3d/GL_YouExts_2024_Doux_BenedictBrink_Amy_441.jpg" data-mid="236799527" border="0" src="https://freight.cargo.site/w/1000/i/5939c06e2d94c0d829e6e0a91133ffb82a3f43729f99318666c35a2ad17cff3d/GL_YouExts_2024_Doux_BenedictBrink_Amy_441.jpg" /> Rêve Campaign Stills&nbsp; <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/e483f1d86faac77ff9438b4a62fe318eaa569adfb1ce0b4f527e440359153e42/2407_IMGN_2024_REVE_POSTERNAKS_DEVON_137_RGB_F1.jpg" data-mid="236431671" border="0" src="https://freight.cargo.site/w/1000/i/e483f1d86faac77ff9438b4a62fe318eaa569adfb1ce0b4f527e440359153e42/2407_IMGN_2024_REVE_POSTERNAKS_DEVON_137_RGB_F1.jpg" /><img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/4f5d8eb2c74c53651c787d2745abff789a61cf5c432dab011855527702aab076/2407_IMGN_2024_REVE_POSTERNAKS_GROUP_177_RGB_F1-copy-2.jpg" data-mid="243091346" border="0" src="https://freight.cargo.site/w/1000/i/4f5d8eb2c74c53651c787d2745abff789a61cf5c432dab011855527702aab076/2407_IMGN_2024_REVE_POSTERNAKS_GROUP_177_RGB_F1-copy-2.jpg" /> <img width="6488" height="8651" width_o="6488" height_o="8651" data-src="https://freight.cargo.site/t/original/i/fb8442708359253c8fa6fd81b67b7749a1e7127e7eb294feb65016af09cbfcd2/GL_YOUEXTS_2024_REVE_EK_STILL_LIFE_198_HRT_R3-copy-cropped1.jpg" data-mid="236431821" border="0" src="https://freight.cargo.site/w/1000/i/fb8442708359253c8fa6fd81b67b7749a1e7127e7eb294feb65016af09cbfcd2/GL_YOUEXTS_2024_REVE_EK_STILL_LIFE_198_HRT_R3-copy-cropped1.jpg" /> <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/270803e88eb1caf14a02df516b0725a9a83d1144887e502550e8954c1ede23f8/GL_YouEXTS_2024_REVE_POSTERNAKS_SYDNEY_278.jpg" data-mid="236431682" border="0" src="https://freight.cargo.site/w/1000/i/270803e88eb1caf14a02df516b0725a9a83d1144887e502550e8954c1ede23f8/GL_YouEXTS_2024_REVE_POSTERNAKS_SYDNEY_278.jpg" /> <img width="8736" height="11648" width_o="8736" height_o="11648" data-src="https://freight.cargo.site/t/original/i/0203da566ddfc788f0c0f0cc439426b6a9642aef4469cc2069a72a0ce7fd14f0/GL_YOUEXTS_2024_REVE_ERIKAKAMANO_FEYI_276_HRT_R3.jpeg" data-mid="236431697" border="0" src="https://freight.cargo.site/w/1000/i/0203da566ddfc788f0c0f0cc439426b6a9642aef4469cc2069a72a0ce7fd14f0/GL_YOUEXTS_2024_REVE_ERIKAKAMANO_FEYI_276_HRT_R3.jpeg" /> Campaign Films Each hero film showcases the Rêve and Doux worlds — a sensorial whirlwind of the impressions left by each scent — sweet hedonism and effortless grounding Integrating learnings from previous social-first campaigns, dynamic cinematography, and lo-fi iPhone or GoPro capture will work together to keeping viewers immersed. <img width="1410" height="792" width_o="1410" height_o="792" data-src="https://freight.cargo.site/t/original/i/31a16dcf7f1e59b233a1ce9706ba58ae15063774398fd0e63d7441b0ee59307b/PICT0387.gif" data-mid="236431255" border="0" src="https://freight.cargo.site/w/1000/i/31a16dcf7f1e59b233a1ce9706ba58ae15063774398fd0e63d7441b0ee59307b/PICT0387.gif" /> Glossier You Doux Our talent is featured solo in a meditative landscape — grounding, austere, and lush.&nbsp; Glossier You Rêve Two sisters chase the night, a sticky-sweet, magenta-hued fever dream. &nbsp; &nbsp; Ancillary Content and Activations The campaign comprised of an extensive social rollout, an experiential dinner, Times Square Atrium placement, street-level OOH takeovers, and influencer gifting – all alongside digital media inclusive of paid / performance assets on IG, TT, and YouTube. Organic Social&nbsp; Influencer Partnerships Amplification here consisted of strategic partnerships with talent that embodied our fragrances. With a focus on Rêve, we partnered with the lovely Ming Lee Simons for part of the campaign, capturing stills as well as a short-form reaction video. The Carlson sisters, Devon and Sydney, were heroed in campaign assets; film and stills. <img width="2140" height="4397" width_o="2140" height_o="4397" data-src="https://freight.cargo.site/t/original/i/7a1a16de3f94357d16353d41c34bb68bcf309892aa36679c498d2194d753c3c6/Impressions-Social-1.jpg" data-mid="243299058" border="0" src="https://freight.cargo.site/w/1000/i/7a1a16de3f94357d16353d41c34bb68bcf309892aa36679c498d2194d753c3c6/Impressions-Social-1.jpg" /> <img width="2140" height="4397" width_o="2140" height_o="4397" data-src="https://freight.cargo.site/t/original/i/6e096cdea76d368d204a36f9710eeb28ee7c44814aec2fc2057dae5742607965/Impressions-Social-Mock-2.jpg" data-mid="243299061" border="0" src="https://freight.cargo.site/w/1000/i/6e096cdea76d368d204a36f9710eeb28ee7c44814aec2fc2057dae5742607965/Impressions-Social-Mock-2.jpg" /> <img width="2140" height="4397" width_o="2140" height_o="4397" data-src="https://freight.cargo.site/t/original/i/5c841debbe02623c264ec4825dd10f9de1cdd58935a8c927ffe547cd410125ad/impressions-mock8.jpg" data-mid="243299066" border="0" src="https://freight.cargo.site/w/1000/i/5c841debbe02623c264ec4825dd10f9de1cdd58935a8c927ffe547cd410125ad/impressions-mock8.jpg" /> Experiential: Impressions Launch Event The Glossier creative team, led by the VM &amp; Experiential team collaborated to create an event that merged both the Rêve and Doux worlds. Visitors could choose their own adventure, eventually mingling throughout the event. The space was split – velvet and brocade for Rêve, canvas and concrete for Doux. Themed and color-coordinated food was also served, with party-goers coming away with fragrance and designed collateral. Invitees consisted of influencers, industry, friends and family of Glossier, a microcosm of Glossier’s diverse community. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a04e3afbaa125aec0233c04b7da1b1ed4d2cba3250816d78a421d2844ea529f6/original_0b983fbd5f0c0bafc56f1e75919d35b6.jpg" data-mid="243299980" border="0" src="https://freight.cargo.site/w/1000/i/a04e3afbaa125aec0233c04b7da1b1ed4d2cba3250816d78a421d2844ea529f6/original_0b983fbd5f0c0bafc56f1e75919d35b6.jpg" /> <img width="1200" height="1498" width_o="1200" height_o="1498" data-src="https://freight.cargo.site/t/original/i/cb30d00de3ad97fe4e737d0da62004d7de4182da1938769c9b75960fe9232447/ca3e0d70c0fd4a762f61c9485cdf046d.jpg" data-mid="243299973" border="0" src="https://freight.cargo.site/w/1000/i/cb30d00de3ad97fe4e737d0da62004d7de4182da1938769c9b75960fe9232447/ca3e0d70c0fd4a762f61c9485cdf046d.jpg" /> <img width="1200" height="1498" width_o="1200" height_o="1498" data-src="https://freight.cargo.site/t/original/i/532a4f6236ae96d7674056536fa1ad8f5e27b9bfe2bc0ac1b3e92e5eeaaa9cba/9f89d961046d4c4f176ffde257a36235.jpg" data-mid="243300144" border="0" src="https://freight.cargo.site/w/1000/i/532a4f6236ae96d7674056536fa1ad8f5e27b9bfe2bc0ac1b3e92e5eeaaa9cba/9f89d961046d4c4f176ffde257a36235.jpg" /> <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/88d037ab30487b4b268376c8809cf60b70bb6defa2357a3df7eebc6973d9c208/1fe382b5a084748f35237981c67318b6.jpg" data-mid="243300145" border="0" src="https://freight.cargo.site/w/1000/i/88d037ab30487b4b268376c8809cf60b70bb6defa2357a3df7eebc6973d9c208/1fe382b5a084748f35237981c67318b6.jpg" /> <img width="1200" height="1498" width_o="1200" height_o="1498" data-src="https://freight.cargo.site/t/original/i/bb8e9d6c0336dc8c628237f635549f047607f082687356d0e8796924b9e67880/fff2e88bf5cfe5eefda23a873f985363.jpg" data-mid="243300146" border="0" src="https://freight.cargo.site/w/1000/i/bb8e9d6c0336dc8c628237f635549f047607f082687356d0e8796924b9e67880/fff2e88bf5cfe5eefda23a873f985363.jpg" /> Street Level OOH – NYC <img width="2142" height="1712" width_o="2142" height_o="1712" data-src="https://freight.cargo.site/t/original/i/d4013db602713332ecd30940cc3b746c681c1f29f2475ff7f107449514a215ec/IMG_5593-cropped1.jpg" data-mid="236433012" border="0" src="https://freight.cargo.site/w/1000/i/d4013db602713332ecd30940cc3b746c681c1f29f2475ff7f107449514a215ec/IMG_5593-cropped1.jpg" /><img width="1340" height="683" width_o="1340" height_o="683" data-src="https://freight.cargo.site/t/original/i/723676b28e22dd645f674682b0f68a57be58d3d5713c22913430f2bb5808033b/Screenshot-2025-07-24-at-1.41.23PM_1340_c_1.JPG" data-mid="243299240" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/723676b28e22dd645f674682b0f68a57be58d3d5713c22913430f2bb5808033b/Screenshot-2025-07-24-at-1.41.23PM_1340_c_1.JPG" /> AR Experience<img width="480" height="854" width_o="480" height_o="854" data-src="https://freight.cargo.site/t/original/i/4fd957a9ac2e667bef5c6e9f4cde7aa76f9192b5a2378ef5d256fdfe84916b28/AR-reve-doux-experience-1.gif" data-mid="236432913" border="0" data-scale="79" src="https://freight.cargo.site/w/480/i/4fd957a9ac2e667bef5c6e9f4cde7aa76f9192b5a2378ef5d256fdfe84916b28/AR-reve-doux-experience-1.gif" />Influencers were gifted a custom dual box set complete with Rêve and Doux bottles, merch, and an AR experience that immersed viewers in a floating world of ingredients and sound design. TSQ Atrium <img width="224" height="398" width_o="224" height_o="398" data-src="https://freight.cargo.site/t/original/i/503dd9c23ea8b9af046db249446a0a05a3084ca2c0ef5f3c4713ea3154488407/TSQ-Atrium.gif" data-mid="236433467" border="0" data-scale="79" src="https://freight.cargo.site/w/224/i/503dd9c23ea8b9af046db249446a0a05a3084ca2c0ef5f3c4713ea3154488407/TSQ-Atrium.gif" />Co-launching with Sephora meant a Times Square atrium takeover, complete with custom pop up space and high-impact digital media placement, where we played a site-specific two part hero film. Within, Rêve and Doux lived alongside Glossier You, our OG fragrance. OOH BTS <img width="200" height="356" width_o="200" height_o="356" data-src="https://freight.cargo.site/t/original/i/1b9f71110d12e92b9dfa891026108684841a813792d906f41619871d998f95a3/doux-reve-ooh-1.gif" data-mid="236433141" border="0" data-scale="100" src="https://freight.cargo.site/w/200/i/1b9f71110d12e92b9dfa891026108684841a813792d906f41619871d998f95a3/doux-reve-ooh-1.gif" /> Talent: Devon Lee Carlson @devonleecarlsonSydney Lynn Carlson @sydneylynncarlsonEssence Taylor @_essencetaylorMilano Nasu @milanonasuAliz Menyhert @alizzfromwonderland Team: Director – Mitch Ryan @mitchryan DP - Sean Price Williams Makeup - Janessa Pare @janessapare, Marcelo Gutierrez @marcelogutierrez Hair - Evanie Frausto @evaniefrausto Wardrobe Stylist - Jasmine Hassett @jasminehassett Manicure - Naomi Yasuda @naominailsnyc, Natalie Pavloski @nataliepnails Set Design - David de Quevedo @daviddequevedo, Mat Cullen @matcullen Music - Taul Katz &nbsp;@__tool__ Video Edit - Wild Island Films @wildislandfilms Glossier Creative Isioma Iyamah @isioma.iMarie Suter @marie_suter Madeleine Marie Angus @madeleinemmarie Josh Helman @josh_helman Taylor Tindall @taylortindall Paige Hanserd @mustarrrrd Farah Markis @farahmarkis Production Cadence Films @cadencefilms Serie Yoon @serienotsiri Anna Blundell @annablundell Aaron Kurlander @aaronkurlander Lizzy Freedman @fizzzlyly https://isiomaiyamah.com/Glossier-Body Sun, 02 Nov 2025 23:17:30 +0000 Isioma Iyamah https://isiomaiyamah.com/Glossier-Body Glossier Body 2025 saw the expansion of the popular Body Hero product family, introducing additional products in the newer ‘sandstone’ scent profile. In these always-on assets, we built off of our classic ‘skin squares’; tight cropped detail shots celebrating the body in all its beautiful variation. Role: Art direction oversight <img width="6257" height="4161" width_o="6257" height_o="4161" data-src="https://freight.cargo.site/t/original/i/45bbea747a34431f0f54453caae68187a83e694c55f749f33fd5268be35feb5a/13_GL_JanPDP_2025_CAMRI_OILWASH_OBN_095.jpg" data-mid="240170951" border="0" src="https://freight.cargo.site/w/1000/i/45bbea747a34431f0f54453caae68187a83e694c55f749f33fd5268be35feb5a/13_GL_JanPDP_2025_CAMRI_OILWASH_OBN_095.jpg" /> <img width="3864" height="4830" width_o="3864" height_o="4830" data-src="https://freight.cargo.site/t/original/i/2cdec0f37eee5fd47464d20167bfceecb52a51b532eb8ac40c25bacb9920990a/07_GL_JanPDP_2025_ANAI_OILMIST_110-4-5-crop.jpg" data-mid="240170949" border="0" src="https://freight.cargo.site/w/1000/i/2cdec0f37eee5fd47464d20167bfceecb52a51b532eb8ac40c25bacb9920990a/07_GL_JanPDP_2025_ANAI_OILMIST_110-4-5-crop.jpg" /> <img width="5504" height="6880" width_o="5504" height_o="6880" data-src="https://freight.cargo.site/t/original/i/66f36b6b529d6888f4e635f155ff620678718bc3f58700a56d015009a380a390/14_GL_JanPDP_2025_ANNE_DEO_OBN_073-4-5-crop.jpg" data-mid="240170959" border="0" src="https://freight.cargo.site/w/1000/i/66f36b6b529d6888f4e635f155ff620678718bc3f58700a56d015009a380a390/14_GL_JanPDP_2025_ANNE_DEO_OBN_073-4-5-crop.jpg" /> <img width="3913" height="4891" width_o="3913" height_o="4891" data-src="https://freight.cargo.site/t/original/i/3f8819742a307aed2c1645f01da088b959f31a33e726474fe90ec1d0d198fc44/16_GL_JanPDP_2025_ANAI_EXBAR_OBN_438-1-4-5-crop.jpg" data-mid="240170953" border="0" src="https://freight.cargo.site/w/1000/i/3f8819742a307aed2c1645f01da088b959f31a33e726474fe90ec1d0d198fc44/16_GL_JanPDP_2025_ANAI_EXBAR_OBN_438-1-4-5-crop.jpg" /> <img width="4520" height="5650" width_o="4520" height_o="5650" data-src="https://freight.cargo.site/t/original/i/be6e8bdaee778813e510c74b2314f7e1503019af9b0dadb523fa9b83ed0a8bd0/21_GL_JanPDP_2025_VANESSA_LOTION_SANDSTONE_035-4-5-crop.jpg" data-mid="240170955" border="0" src="https://freight.cargo.site/w/1000/i/be6e8bdaee778813e510c74b2314f7e1503019af9b0dadb523fa9b83ed0a8bd0/21_GL_JanPDP_2025_VANESSA_LOTION_SANDSTONE_035-4-5-crop.jpg" /> <img width="5504" height="6880" width_o="5504" height_o="6880" data-src="https://freight.cargo.site/t/original/i/2ffd374d9826e20d024cdb6e210f0d74097ff4ec0821905bcd89aab4798fb4d5/11_GL_JanPDP_2025_DANIELE_LOTION_OBN_030-4-5-crop.jpg" data-mid="240170957" border="0" src="https://freight.cargo.site/w/1000/i/2ffd374d9826e20d024cdb6e210f0d74097ff4ec0821905bcd89aab4798fb4d5/11_GL_JanPDP_2025_DANIELE_LOTION_OBN_030-4-5-crop.jpg" /> <img width="4903" height="6129" width_o="4903" height_o="6129" data-src="https://freight.cargo.site/t/original/i/d2cc60c0c5afd7a9018f650a821e060f2429d3979e0aeafc7aa190225ceabbb6/18_GL_JanPDP_2025_DANIELE_OILWASH_SANDSTONE_051-4-5-crop_1.jpg" data-mid="240170958" border="0" src="https://freight.cargo.site/w/1000/i/d2cc60c0c5afd7a9018f650a821e060f2429d3979e0aeafc7aa190225ceabbb6/18_GL_JanPDP_2025_DANIELE_OILWASH_SANDSTONE_051-4-5-crop_1.jpg" /> <img width="8256" height="5504" width_o="8256" height_o="5504" data-src="https://freight.cargo.site/t/original/i/ded5b35191efda45443aba1bfa78ebae036ddb06c75951c50c6fc30aa673f59b/14_GL_JanPDP_2025_ANNE_DEO_OBN_210.jpg" data-mid="240170952" border="0" src="https://freight.cargo.site/w/1000/i/ded5b35191efda45443aba1bfa78ebae036ddb06c75951c50c6fc30aa673f59b/14_GL_JanPDP_2025_ANNE_DEO_OBN_210.jpg" /> Team: Zoe Manella Natale - Photographer Polly Philip - Prop and set Janessa Paré - MUA&nbsp; Isioma Iyamah - Associate Creative Director Shelby Rodriguez - Senior AD Production - Counsel, Aaron Kurlander, Lizzy Freedman https://isiomaiyamah.com/Cloud-Paint-Plush-Blush Wed, 05 Nov 2025 20:24:58 +0000 Isioma Iyamah https://isiomaiyamah.com/Cloud-Paint-Plush-Blush Cloud Paint Plush Blush (2025) Cloud Paint Plush Blush evokes freedom of self-expression, delivering a natural, seamless flush that feels as light as air, and as playful as a cloud. Role: Creative Direction, Art Direction <img width="6822" height="8527" width_o="6822" height_o="8527" data-src="https://freight.cargo.site/t/original/i/34a6ebd42750e29c2cdee48c17ce0b27f121f48e5b08de528d99ab1b794fceb0/11-GL-2025-April-Ecomm-CPPB-Group-Hero-114-MAIN-1.jpg" data-mid="240303555" border="0" src="https://freight.cargo.site/w/1000/i/34a6ebd42750e29c2cdee48c17ce0b27f121f48e5b08de528d99ab1b794fceb0/11-GL-2025-April-Ecomm-CPPB-Group-Hero-114-MAIN-1.jpg" /> <img width="5248" height="6561" width_o="5248" height_o="6561" data-src="https://freight.cargo.site/t/original/i/7b010c5d856976a13ca72b94063c55fba7595f7bbb6fbb781d75a860a02ec451/11-GL-2025-April-Ecomm-CPPB-Group-Hero-074-MAIN.jpg" data-mid="240303782" border="0" src="https://freight.cargo.site/w/1000/i/7b010c5d856976a13ca72b94063c55fba7595f7bbb6fbb781d75a860a02ec451/11-GL-2025-April-Ecomm-CPPB-Group-Hero-074-MAIN.jpg" /> <img width="6450" height="8063" width_o="6450" height_o="8063" data-src="https://freight.cargo.site/t/original/i/6360e024f31df6e5791385acb3358f9fb76bfe7e54cab0468babad5a455107a7/GL-AprilPDP-2025-Alison-CPPB-Float-Macro-012.jpg" data-mid="240303559" border="0" src="https://freight.cargo.site/w/1000/i/6360e024f31df6e5791385acb3358f9fb76bfe7e54cab0468babad5a455107a7/GL-AprilPDP-2025-Alison-CPPB-Float-Macro-012.jpg" /> <img width="6448" height="8060" width_o="6448" height_o="8060" data-src="https://freight.cargo.site/t/original/i/1ff38b4689e6b4728a838c3a6665f90413eb5149b856bbd9abe4cbef2121079f/12-GL-2025-April-Ecomm-CPPB-Burst-Macro-012.jpg" data-mid="240303556" border="0" src="https://freight.cargo.site/w/1000/i/1ff38b4689e6b4728a838c3a6665f90413eb5149b856bbd9abe4cbef2121079f/12-GL-2025-April-Ecomm-CPPB-Burst-Macro-012.jpg" /> <img width="6417" height="8021" width_o="6417" height_o="8021" data-src="https://freight.cargo.site/t/original/i/e517e052a27a880613e3c5fc4fb1b8bbbb6bd8848e4570ec401c4a8bba0856b4/GL-AprilPDP-2025-Anai-CPPB-Plume-Eve-Portrait-Combo-030.jpg" data-mid="243264936" border="0" src="https://freight.cargo.site/w/1000/i/e517e052a27a880613e3c5fc4fb1b8bbbb6bd8848e4570ec401c4a8bba0856b4/GL-AprilPDP-2025-Anai-CPPB-Plume-Eve-Portrait-Combo-030.jpg" /> <img width="5083" height="6353" width_o="5083" height_o="6353" data-src="https://freight.cargo.site/t/original/i/e4012de4cb6d67a1d40e9993f27e3ba46bff3b2d94614991f72c3834c0785ef3/GL-AprilPDP-2025-Elynn-CPPB-Billow-Macro-021.jpg" data-mid="240303562" border="0" src="https://freight.cargo.site/w/1000/i/e4012de4cb6d67a1d40e9993f27e3ba46bff3b2d94614991f72c3834c0785ef3/GL-AprilPDP-2025-Elynn-CPPB-Billow-Macro-021.jpg" /> <img width="6620" height="8276" width_o="6620" height_o="8276" data-src="https://freight.cargo.site/t/original/i/3c22baa2f2e0faec2e8a51eec48f57b61c37db187219ba79918a33e134592eb7/GL-AprilPDP-2025-Nyah-CPPB-Bloom-Product-015.jpg" data-mid="240303563" border="0" src="https://freight.cargo.site/w/1000/i/3c22baa2f2e0faec2e8a51eec48f57b61c37db187219ba79918a33e134592eb7/GL-AprilPDP-2025-Nyah-CPPB-Bloom-Product-015.jpg" /> Organic social – ASMR The product lends itself well to textural exploration, as well as the accompanying dual ended brush, with its audible, oddly satisfying click and bouncy silicone nub. We commisioned content from an ASMR creator that cut through the blush launch noise. <img width="2140" height="4397" width_o="2140" height_o="4397" data-src="https://freight.cargo.site/t/original/i/342cc67eae2ef3570a1403981907f0f43f59872b2ffec2efd5bad658fd755472/cppb1.jpg" data-mid="243158871" border="0" src="https://freight.cargo.site/w/1000/i/342cc67eae2ef3570a1403981907f0f43f59872b2ffec2efd5bad658fd755472/cppb1.jpg" /> <img width="2140" height="4397" width_o="2140" height_o="4397" data-src="https://freight.cargo.site/t/original/i/ded7f5ce4e13eca4fa8d12d4f1bcccbe713bb531118876f677f729f3aef3ec60/cppb2.jpg" data-mid="243158892" border="0" src="https://freight.cargo.site/w/1000/i/ded7f5ce4e13eca4fa8d12d4f1bcccbe713bb531118876f677f729f3aef3ec60/cppb2.jpg" /> <img width="2140" height="4397" width_o="2140" height_o="4397" data-src="https://freight.cargo.site/t/original/i/93bab00c452339105c33d07d94f890cd2bd38aeb44c48d08ec08bf86a7cafbf5/cppb3.jpg" data-mid="243158894" border="0" src="https://freight.cargo.site/w/1000/i/93bab00c452339105c33d07d94f890cd2bd38aeb44c48d08ec08bf86a7cafbf5/cppb3.jpg" /> In the Clouds Pop Up Pop up design was led by the experiential team, integrating the campaign messaging + concept driven by art direction. The team created In the Clouds, a playful, blow up build-out inspired by the texture of the product. Campaign visual assets lived among the bouncy walls,&nbsp; alongside a dedicated selfie pod, as well as plenty of sampling opportunities – both of product and of cotton candy (again inspired by Cloud Paint Plush Blush look and feel. VM + Experiential Leads – Kendall Latham, Lara Copescu <img width="2022" height="1710" width_o="2022" height_o="1710" data-src="https://freight.cargo.site/t/original/i/104dac29d2edc7a23ba01d3cbfdeb5b10b1b395907b4df37872b1ab0e55c3580/Screenshot-2026-01-16-at-2.55.10PM.png" data-mid="243380668" border="0" src="https://freight.cargo.site/w/1000/i/104dac29d2edc7a23ba01d3cbfdeb5b10b1b395907b4df37872b1ab0e55c3580/Screenshot-2026-01-16-at-2.55.10PM.png" /> TeamOn-figure photographers – Anna &amp; Maria Ritsch&nbsp; Still life photographer – Sergiy Barchuk Prop and set – Mat CullenMUA – Janessa Paré Associate Creative Director – Isioma IyamahSenior Art Director – Shelby RodriguezContract Image Director – Martha ZakaryaProduction – Counsel, Aaron Kurlander, Lizzy Freedman https://isiomaiyamah.com/FREE-LANCE-SS-2022 Sat, 13 Nov 2021 13:00:14 +0000 Isioma Iyamah https://isiomaiyamah.com/FREE-LANCE-SS-2022 FREE LANCE&nbsp;SS/2022 Campaign This campaign&nbsp; is a revitalization of iconic Parisian shoe brand, Free Lance, gone quieter in recent years. Shot in studio, in a surreal liminal space, the imagery challenges grabity and space, with distorted shapes and transparent surfaces providing playful ways to interact with the subject and the shoes. Through this visual intervention, we revisited the off-piste perspective that characterized early Free Lance Paris. . Roles: Art Director, Art Buyer, Creative producer <img width="2813" height="3516" width_o="2813" height_o="3516" data-src="https://freight.cargo.site/t/original/i/2a9c4c262977aab73970204b4cbedb0c42480a550c92bc2c4f7495ab833e3d85/dominik_tarabanski_-_free_lance_ss22_0500.jpg" data-mid="124428848" border="0" src="https://freight.cargo.site/w/1000/i/2a9c4c262977aab73970204b4cbedb0c42480a550c92bc2c4f7495ab833e3d85/dominik_tarabanski_-_free_lance_ss22_0500.jpg" /><img width="7359" height="5887" width_o="7359" height_o="5887" data-src="https://freight.cargo.site/t/original/i/4e3895258c7c22fba888031802cb88a98b71750b514476492600a2807c36b4a8/dominik_tarabanski_-_free_lance_ss22_0357.jpg" data-mid="243964486" border="0" src="https://freight.cargo.site/w/1000/i/4e3895258c7c22fba888031802cb88a98b71750b514476492600a2807c36b4a8/dominik_tarabanski_-_free_lance_ss22_0357.jpg" /> <img width="3027" height="3784" width_o="3027" height_o="3784" data-src="https://freight.cargo.site/t/original/i/a51cc96a415ab63909d3cee00d08a5c5d393752948ddbc7115fa12d1da934c96/dominik_tarabanski_-_free_lance_ss22_0587.jpg" data-mid="124428849" border="0" src="https://freight.cargo.site/w/1000/i/a51cc96a415ab63909d3cee00d08a5c5d393752948ddbc7115fa12d1da934c96/dominik_tarabanski_-_free_lance_ss22_0587.jpg" /> <img width="2752" height="4128" width_o="2752" height_o="4128" data-src="https://freight.cargo.site/t/original/i/f1fdb5433ec5ad6b0808a9f4d0e6c5c8e644837d7c5f9da266372c8429529f2b/dominik_tarabanski_-_free_lance_ss22_0804.jpg" data-mid="124428853" border="0" src="https://freight.cargo.site/w/1000/i/f1fdb5433ec5ad6b0808a9f4d0e6c5c8e644837d7c5f9da266372c8429529f2b/dominik_tarabanski_-_free_lance_ss22_0804.jpg" /> <img width="2743" height="3429" width_o="2743" height_o="3429" data-src="https://freight.cargo.site/t/original/i/64a2013601cf1b3c2a0e40117da84050b2ddeb2ba0dc1af20eaf1b5f0de6ff71/dominik_tarabanski_-_free_lance_ss22_0122.jpg" data-mid="124428841" border="0" src="https://freight.cargo.site/w/1000/i/64a2013601cf1b3c2a0e40117da84050b2ddeb2ba0dc1af20eaf1b5f0de6ff71/dominik_tarabanski_-_free_lance_ss22_0122.jpg" /><img width="4128" height="3302" width_o="4128" height_o="3302" data-src="https://freight.cargo.site/t/original/i/8da5d738449f6c4f02403ec31b6dc4060c4652e43699ff7361e2147aaab78266/dominik_tarabanski_-_free_lance_ss22_0447.jpg" data-mid="124428847" border="0" src="https://freight.cargo.site/w/1000/i/8da5d738449f6c4f02403ec31b6dc4060c4652e43699ff7361e2147aaab78266/dominik_tarabanski_-_free_lance_ss22_0447.jpg" /> <img width="3057" height="3821" width_o="3057" height_o="3821" data-src="https://freight.cargo.site/t/original/i/ea7e71d10ecc38148b7bf6f942dac09598d7cf43a71cc7db63fc3a9e0dd3139e/dominik_tarabanski_-_free_lance_ss22_0715.jpg" data-mid="124428850" border="0" src="https://freight.cargo.site/w/1000/i/ea7e71d10ecc38148b7bf6f942dac09598d7cf43a71cc7db63fc3a9e0dd3139e/dominik_tarabanski_-_free_lance_ss22_0715.jpg" /> <img width="3379" height="4224" width_o="3379" height_o="4224" data-src="https://freight.cargo.site/t/original/i/76bb7e2a19161b87db1d33bd78da595149e5122e8ec8861ae9b80bc9ede4c781/dominik_tarabanski_-_free_lance_ss22_0764.jpg" data-mid="124428852" border="0" src="https://freight.cargo.site/w/1000/i/76bb7e2a19161b87db1d33bd78da595149e5122e8ec8861ae9b80bc9ede4c781/dominik_tarabanski_-_free_lance_ss22_0764.jpg" /> Team Client – Free Lance Paris Brand Director of Communications – Valérie Chétrit Brand Creative Director – Alfredo Piferi EP – Dominik Tarabanski Creative Producer – Isioma Iyamah Photographer – Dominik Tarabanski Art Direction – Isioma Iyamah Production Assistant – Inès Vallon + Clemens Klenk Set Design – Nicolas Mur Stylist – Pascal Mihranian Stylist Assistant – Sonia Hamzi Makeup Artist – Carole Colombani Hair Stylist – Sabrina Szinay Talent: Jeanne Zheng